EVENT

Aesop opens 3rd store in Suntec City Mall

It is not just another skincare retail store in a big shopping mall. That would be like calling Tom Hardy just another Hollywood actor.

Most people are not familiar with the name, but once they have seen him in starring roles like Warrior and Lawless, they become instant fans. And like Aesop, Tom is extremely versatile. He can play a rough and tough character, as good as he plays a chic suit-and-tie wearing hopeless romantic (in This Means War).

When it comes to fashion style, what you see is what you get. Never flashy, always simple and sharp. Put him in a T-shirt and old jeans, or have him in a tailored-fit Tom Ford suit, Tom (Hardy) always looks comfortable in his own skin. And when you strip it all down, the fact is Tim Hardy is an immensely talented actor. To me, what Tom is to Hollywood, is what Aesop is to beauty care.

Aesop’s brand identity, not only lies in offering distinct quality products, but is equally about design elegance, unified functionality and subtle boldness (or is it bold subtleness?).

This brand philosopy cannot be better communicated with the chosen theme and design of its newly opened signature retail store at Suntec City Mall in Singapore.

The new Suntec City store is complete with Aesop’s full range of skin, hair and bodycare products.

Conceptualized by Melbourne’s Kerstin Thompson Architects, Aesop’s third signature store is designed to ease the sensorial experience of sight, feel and touch. Taking inspiration from Melbourne’s cool winters, Aesop’s new retail store is entirely fitted in muted grey felt and flannel wall linings, blackened steel and cement coalesce custom shelving, and natural goat’s hair carpeting (definitely something you have to lay your eyes on when you are there!).

Stepping into the store is like getting into a men’s silk-lined tailored wool winter coat.

The store opening event was packed. Lots of people from the media and sorts gathered around the store’s island counter top that displayed a delicious spread of cold cuts, cheese, olives and dates.

Founded in 1987 in Melbourne, Aesop products are distinguished rich botanical and laboratory-generated ingredients infused together of the highest quality.

Look at our ingredients list. You will find it is much shorter than most others. At Aesop, each of our products are formulated with a higher concentration of the key active ingredients, rather than just adding more ingredients‘ says Nicolas Mulcahy, General Manager of Aesop APAC.

With Will, Aesop’s store manager at the new Suntec City Mall

This event was also the pre-curosr to Aesop’s upcoming launch of Shine, their latest hair hydrating oil. I will be reviewing this hair oil in a few weeks. Bookmark the blog 😉

Aesop is now available at Suntec City Mall, 3 Temask Boulevard, #01-335.
Telephone: +65 6884 6998.

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