BEAUTY

What Makes French Women So Appealing?

The lure of french beauty carries a sense of nonchalance mixed with glamour, class and grace. As young girls, we all have memories of playing dress up with our mother’s clothes and makeup. This probably began our beauty obsession with either Chanel’s ionic red lipstick from Rouge Allure, Clarin’s ultimate pick-me-up skin moisturizer Beauty Flash Balm or even Avène’s spring water spray Eau Thermale. One thing in common is that they are all things french.

Looking good is so much a part of the French culture. To get a sense of its style and consistency, you only have to look at well-known French celebrities from past to present like Grace Kelly, Brigitte Bardot, Audrey Tautou, Juliette Binoche and Marion Cotillard. French women are, quite literally, the ultimate connoisseurs of chic.

As a non-Frenchie, I was intrigued to find out the secret to their je ne sais quoi (literally translated as ‘I don’t know’; meaning an indescribable quality).

Please note: In this article when I term “French”, I am more than likely addressing Parisian French women.

1. Appeal to the Nose.

French women are addicted to smelling good. Can you blame them? As a woman, a whiff of a certain man’s cologne can instantly make me weak in the knees. It can inject a scent of romantic love or bring to mind intimate memories from the past. It can even leave a lingering presence long after the wearer is gone. This surely works for men too. Coco Chanel once put it quite bluntly by saying “A woman who doesn’t wear perfume has no future.”

2. Stick With the Classics.

When a French woman dresses for a causal weekend outing, don’t expect t-shirt, shorts and a pair of flipflops. Casual mostly means a crisp white shirt and a flattering A-line skirt or a well-fitting pair of skinny jeans paired with ballerina flats. Simple yet elegant is how one would describe french casual.

3. Accessorize, Accessorize, Accessorize.

French women cannot accessorize enough. They love scarves (of all colors), big and bold sunglasses, earrings, necklaces, bracelets. You name it they love it. But they don’t wear it all at once! There is something in their DNA, carried down from generations of classy French women, that gives them the natural instinct of knowing how to show off their best feature and look great with accessories. While they may have a great collection of personal adonrment, most French women buy selective quality investment pieces. They go for key items that will last the test of time.

4. Practice Portion Control.

More than any other society, French women are very conscious about their physical form. When it comes to diet, they do not let themselves “go”. They generally don’t snack between meals and are very controlled in their intake. While the French are famous for their croissants, cheese and plethora of desserts, the portions are always smaller than what we would normally expect in western/north american terms. This may be a great way to maintain one’s shape, but it does irritate me when I pay good money to dine at a French restaurant only to be served with a petite-sized portion of something delicious that lasts two bites. I love my food so unfortunately this part of being French I have trouble emulating.

5. Maintain Translucent Skin.

According to Paris-based editorial makeup artist Violette who was interviewed by Vogue September 2014 edition, French women are very particular. Especially when it comes to personal style and care. They want to be themselves, not a revised or improved version of themselves. By that she means French women tend to work with what they have, rather than what they wish they had. Such a mentality is 100% French. When it comes to maintain beautiful skin, two things they are obsessive about is hydration and circulation. To get healthy glowing skin, French women tend to drink a lot of water, spritz often and give a good circulatory massage while cleansing. Most importantly, French women are not afraid to spend and use only the best products for their skin.

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