Rethink Your Lip Balm With The Latest Class Action Lawsuit
Unless you have been living under a rock, every girl knows EOS (Evolution of Smooth) lip balm. These round and colourful mini lip balm pods are instantly recognizable. They come in a rainbow assortment of flavors that have celebrities like Miley Cyrus, Jennifer Lopez, Kim Kardashian, Britney Spears and Taylor Swift flaunting them. This revolutionary reinvention of a traditionally beauty category – lip balms – was made famous for its smooth sphere-shaped pod packaging and the need for women to “pucker up” to apply on, rather than the usual sticks and pots.
EOS is founded by a former commodity trader Craig Dubitsky who was revered by many as an visionary start-up mastermind. The idea behind EOS was to create a product that every girl would want to have, made from natural ingredients and packaged in the most innovative, charming and most unusual way possible. This product was meant to radically alter the consumer’s perception of just how appealing lip balms can be.
Despite EOS’s efforts to market these rainbow-colored and candy-flavored lip balms as 99% natural, paraben-free, gluten-free and made with vitamins, jojoba oil and shea butter, latest lawsuits seem to tell a different story.
A handful of customers are suing the lip balm company in the latest class action lawsuit of 2016. According to TMZ reports, they claim EOS lip balms causes “severe rashes, blistering, cracking, bleeding and loss of pigmentation”. Yikes!
Recently, it seems more and more women are experiencing dry and rough lips or a hit of allergic reaction upon first application. Has there been a change in formula (after all, its founder Craig Dubitsky is no longer affliated with EOS company)? Or are we just getting more sensitive to allergens?
Some say it might not all be EOS fault. Dermatologists say that even products that are natural, organic and paraben-free can still irritate and cause allergic reactions. “Contact reactions are not that uncommon and can even happen with natural products,” said Dr. Apple Bodemer, assistant professor of dermatology at the University of Wisconsin School of Medicine and Public Health.
What is important is to know what you are, or could be, allergic to and try to avoid it.
No matter if the EOS lawsuit gets settled in or out of court, it serves as a reminder to all beauty and skincare buyers to be an ingredients sleuth, even when brands and products claim to be natural.
Girls, always read the ingredients listing. Period.