BEAUTY

Mineral Makeup: Is It Worth The Switch?

In the past, the only decision women had to make in buying makeup is what looks best on them. These days, it is not just about what looks good but what is good; leading many women to toss out their traditional makeup and switch to mineral makeup instead. But before jumping on the green bandwagon with your cosmetics, you have got understand the difference between traditional and mineral makeup.

Not all makeup with the word ‘mineral‘ on its label is true mineral makeup. Popular drugstore brands like L’Oreal and Maybelline have come up with mineral makeup lines but the products are still filled with minerals plus chemicals and preservatives.

The fact is: All makeup have minerals. Iron oxides, zinc oxides, talc and titanium dioxide are grounded and milled or micronized into fine particles to create makeup. Different products micronize minerals to different levels. A product micronized to six times have minerals larger giving light to medium coverage compared to a product micronized to twelve times creating a finer product that offers greater coverage.

The real difference is what is not in mineral makeup.

Traditional makeup formulas contain emollient oils, waxes, synthetic fragrances, dyes and preservatives. These give makeup great user versatility, ease of use and a wide variety of options. Traditional makeup is made in every shade available, in all sorts of consistency (powder, liquid, cream and pressed) and can provide sheer to full coverage targeting specific problems. It is easily available and has a wide-ranged price point for all consumers.

Mineral makeup, on the other hand, does not contain preservatives and filler ingredients like wax, oils, synthetic dyes and fragrances. Instead, minerals are treated with different oxidizing process to create different shades and ground down to form fine powders that can be applied to the face. While mineral makeup sounds more natural and safer than traditional makeup, it is not as versatile. To add, both traditional and mineral makeup contain bismuth oxychloride, an inorganic compound that can trigger allergic reactions.

If you are really serious about going green with your makeup, what you really is – natural mineral makeup. Often referred to as organic makeup, natural mineral makeup is made with all-natural ingredients. The goodness of natural mineral makeup compared to other mineral makeup are:

* 100% free of biusmuth oxychloride, toxic-free
* 100% free of talc, cornstarch, synthetic dyes and fragrances, parabens, mineral oil, wax preservatives, binders and other chemical fillers
* plant-based or naturally derived ingredients that do not contain herbicides, pesticides and insecticides
* rich in vitamins, minerals and plants oils that are beneficial to skin

Unfortunately, natural mineral makeup is not as in-demand as traditional and most mineral makeup because it is simply more expensive, less user-friendly and have less variety to choose from. Who wants to pay more for less?

Do you still think it is worth the switch? If yes, then check out these all-natural makeup brands Apotheke, bareMinerals (available at Sephora) and Lily Lolo.

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